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Resume

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PROFESSIONAL
SUMMARY

 I love developing compelling strategies, tactics, plans and messaging that solve tough problems, align business and enterprise goals, and propel diverse, often reluctant audiences to act and adopt change. 

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STRATEGIC

COMMUNICATION

& PUBLIC

RELATIONS

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  • Change management and adoption

  • Brand Development and Positioning 

  • Strategic and Tactical Planning & Execution

  • Extensive Content Development & Training Materials

  • Consistent, External Communications

  • Internal Communications, Collaboration

  • B2B & B2C Healthcare Communication & Education (CME)

  • Deep Dive, Supporting Research

  • Advisor to CEO, Stakeholders

  • Multi-Channel Storyteller

  • Social Media Knowledge & Basic Usage

  • Supervisory/Management Experience

  • Print purchasing & Project Management

  • Tradeshow & Event Coordination

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  • Global and Spanish Language Collateral

  • Websites, Landing Pages, EMR messaging, Blogs 

  • Print & E-Newsletters, Banner Ads and Adobe Pop Ups

  • Educational, Sales & Continuing Medical Education (CME) 

  • Multi-Channel Direct Response

  • Marketing Communications Plans, Proposals

  • Product Catalogs and Brochures

  • Sales, Marketing and Investor Pitch Decks

  • Procedural Videos, Guides and White Papers

  • Advertisements, PR, Point-of-Purchase 

  • Fact and Tech Sheets, Labels and Packaging

 

 

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RESEARCH 

& COPY

DEVELOPMENT

MEASURABLE 
SUCCESSES

  • In 10 months, communicated 50 digital enhancements, contributing to a 16-point increase in brand reputation (NPS), 1M unique web portal users, a 44% YOY increase.

  • In 6 months, created high profile plans, content for 13 paperless launches, that resulted in $6M in savings, eliminated 4.6M pieces of paper and very little provider abrasion.

  • In 10 months, wrote or copyedited, delivered 256 multi-faceted communications

  • 10-20% higher response rates versus previous creative regardless of industry, company
         or product.

  • 50% click through rates on opt-in, e-newsletters.

  • 4x higher response rates on direct mail within first 2 maths.

  • Hired repeatedly, without interview by former bosses. 

  • After successes, referred by company's print division to web division. 

  • Created profitable, first-run catalog copy, an industry rarity.

  • Created bridonindustries.com and landed new business. 

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PROFESSIONAL HIGHLIGHTS

OPTUM and UNITEDHEALTHCARE 

               

Senior Communications Consultant (Feb. 2025 - present)

Senior Marketing and Communications Specialist (2022 - Feb. 2025)

Marketing Communications Consultant/Writer - Digital (2021-2022)

 

I develop communication plans, strategies, campaigns and content for high-priority, mostly digital initiatives. The work is one-part analytics, one-strategy, one-part creative execution and one part project management. I listen, ask questions and problem solve to decide the right channel mix, positioning, segmentation, and timing. I create and copyedit content for clarity, consistency, accuracy and to inspire action by internal and external audiences. All in a fast-paced, matrixed, often ambiguous environment.

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           SAVVY NOODLE COMMUNICATIONS                  

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Strategic Communications Consultant/Writer (2004 - 2021)

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As an independent consultant, Communications Strategist and Copywriter, researched and wrote B2B and B2C collateral for companies and agency clients. Created and executed marketing communications strategies, tactics and proposals, counseled CEOs and teams, and skilled brand advocate (verbal and written pitch). Industry expertise: health, medical device, direct response, coin collectibles and various consumer products. 

           AMERICAN MEDICAL SYSTEMS, INC.  (Boston Scientific)              

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Global Marketing Communications Contractor (2012-2014)

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Global Marketing Communications (on-site, contract) for

American Medical Systems/Boston Scientific Men's Health . Executed B2B and B2C, digital and print communications including patient education, surgical training materials (videos, scripts and guides), physician websites, sell sheets, press releases, seminar invites, etc. Conducted research, devised copy, and collaborated daily with internal teams and agency vendors to gain collateral approvals and facilitate marketing & PR objectives. Quickly learned proprietary marketing systems, Clinical Evidence Hierarchy and best practices in medical research and documentation.

LIFECORE BIOMEDICAL, INC.

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Global Marketing Communications Supervisor (2002 – 2004)

Marketing Communications Coordinator (2000 – 2002)

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Headed Lifecore’s Global Marketing Communications for International, Regeneration Line and Continuing Medical Education (CME). Researched, wrote, edited and managed approvals for global B2B & B2C collateral, tradeshow mailings, direct mail, sales and education, newsletters and press releases to develop and maintain a consistent brand identity. Wrote and executed Global Marketing Communication Plans including launch and ongoing strategies and tactics, budgets and timelines. Supervised on-site designer, and collaborated daily with interfunctional teams, outside designers, illustrators and printers. Interim Event Coordinator.

FINGERHUT COMPANIES, INC.

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Associate Marketing Analyst, Hispanic and Specialty Marketing (1999-2000)

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Conducted analysis and reported on catalog performance. Edited investor pitch decks for the Vice President of Hispanic Marketing.

                      INTELLIGENT NUTRIENTS, INC.                            

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Marketing Communications Manager (1998 – 1999)

Marketing Communications Assistant (1998)

Marketing Communications Intern (1997 – 1998)

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Under Aveda-founder, Horst Rechelbacher, helped create the Intelligent

Nutrients’ (IN) brand. Created the website, collateral, sales and education training materials, packaging, magazine and book articles, newsletters, ads, POP, and all internal and external communications amid multiple distribution channels (B2B-independent distributors, retail stores and B2C- end consumer) and multiple business objectives (sales and education). Company liaison with independent distributors and developed distributor policies and procedures. 

HEALTHCARE-

SPECIFIC

KNOWLEDGE

  • Understand clinical evidence hierarchy

  • Deep-dive medical researcher 

  • Pulse on current healthcare trends including:

    • increased regulations

    • decreased reimbursements

    • shift to higher-efficiency models

    • shift from doctor to value-based care

    • increase in microdosing, biologics, and stratified medicine to reduce costs, increase safety and personalization, and improve clinical outcomes

  • Healthcare clients/positions: UnitedHealthcare - Provider Communications, MOOG Medical (infusion pumps), Invibio Biomaterial (PEEK-OPTIMA™ polymers) and Sparkoff (new ER surgical device), American Medical Systems (Men’s Health Division), Lifecore Biomedical (dental implants), Intelligent Nutrients (formerly dietary supplements) and The Harmony Company (dietary supplements – animal)

TOP SOFT SKILLS

  • Communication

  • Collaboration 

  • Emotional Intelligence

  • Strategic Thinking

  • Resilience

  • Persuasion 

  • Project Management

COMPUTER SKILLS

Microsoft Office suite, Adobe Acrobat, RoboHead, OneDrive, iMovie, with Workfront and SharePoint familiarity

EDUCATION

UNIVERSITY OF ST. THOMAS, St. Paul, MN     

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B.A. International Marketing and Spanish;

Major GPA: 3.6

Graduated Cum Laude

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             LA UNIVERSIDAD DE SEVILLA, Seville, Spain    

    

Intensive Spanish curriculum (Sept-June):

Business Spanish, International Economics,

Spanish history, language and culture

Languages:
English
Spanish
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