About Me
I create compelling strategies, tactics, plans and content that gets internal and external audiences to accept, act and adopt change.
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Strategies, Tactics & Communication Plans
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Digital and Print Communications
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Internal and External Communications
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B2B and B2C
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FDA-Compliant Copy
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Promotional, Technical & Educational Communications (including CME)
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Verbal Pitches and Presentations
COMMUNICATIONS
EXPERTISE
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Created strategic change communication plans, content for digital online portal resulting in record high adoption and brand reputation scores.: 1M+ monthly active users, a 72% increase, and 23-point increase in Net Promoter Scores (NPS) in 2022-23.
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In 2 years, developed plans and multi-channel content for 23 paperless launches, 40+ targeted campaigns that saved $23M. Approach is now the blueprint UnitedHealthcare’s enterprise-wide, digital-first work.
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From 2022-23, wrote, copyedited, managed, and delivered 569 often complex and multi-faceted communications.
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Average 10-20% higher responses versus previous creative, regardless of industry, company or topic.
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Hired repeatedly, without interview by former bosses.
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Medical Device
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Health insurance/payer
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Health and nutrition
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Direct Response
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Coin Collectibles
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Finance
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Consumer Products